NAVMAN
Jamie was part of a senior consultancy team assembled to create a big splash for this new gesture-controlled touch-screen sat nav product looking to take a larger share of a very competitive market. The device itself is packed with useful features and the focus of the site is to illuminate these features and deliver content in an engaging way. A marketing language using action verbs is reflected in the compact global navigation providing an easy user journey. Innovative touches like an integrated 360 degree product viewer via Papervision eliminated pop-ups and sharp copywriting all help to create a streamlined, meaningful experience.