Narinder Dhami
Neil and Jamie worked directly with Narinder, an award-winning children's author, to completely revamp her website and identity from start to finish. The brief demanded a website capable of delivering content to multiple age-ranges simultaneously. In answer, the site is a digital interpretation of a scrapbook (steering clear of clichéd paper-turning mechanics) that is completely hand-drawn, colourful and highly flexible.
Behind the scenes, XML drives the content delivery to allow quick and easy content rotation, whilst custom-written animation classes eradicate the need for labour-intensive hand-animated scenes.
Recent additions demanded secure-environment coding for a Press Room and a fully functional Book Store that enables Narinder to publish and sell her own content, all of which help Narinder make best use of the 30% increase in site traffic.